NIT

One identity. A wider world of applications.

Discipline: Brand system · Art direction
Sector: Infrastructure & technology

Nesma Infrastructure and Technology identity on a sculptural blue background

The design challenge

An infrastructure and technology brand has to communicate across very different settings—from corporate presentations to everyday communications—without losing its identity.

Our approach

We redesigned and expanded NIT’s brand identity and communication system, from brand guidelines and company profiles to newsletters and social media. A controlled palette, purposeful typography and adaptable layouts keep the identity consistent across print and digital.

The identity in motion01 / 16

Company profile & presentation system02 / 16

NIT — The identity across print, digital & physical applications — The identity across print, digital & physical applications03 / 16

Brand guidelines — colour palette04 / 16

Brand guidelines — partner identities05 / 16

Brand guidelines — graphic elements06 / 16

Brand guidelines — logo colour variations07 / 16

NIT — Email signature system — Email signature system08 / 16

Consistency, in every context.

The value of a brand system is in how it works beyond the logo. Colour, composition and graphic elements bring a shared visual language to each application.

NIT — Social media — corporate storytelling — Social media — corporate storytelling09 / 16

NIT — Social media — people & communications — Social media — people & communications10 / 16

NIT — Environmental branding — Environmental branding11 / 16

NIT — Employee ID cards — Employee ID cards12 / 16

Printed brand communications13 / 16

NIT — Corporate letterhead — Corporate letterhead14 / 16

NIT — Branded envelopes — Branded envelopes15 / 16

NIT — Branded merchandise — Branded merchandise16 / 16

NIT

The design challenge

Our approach

Consistency, in every context.

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